How to Turn Long-Form Content into Social Media Gold with Bruce

In a recent conversation, I sat down with Sarah Marilyn Barrick, a former marketing tech founder and current Head of Growth at Troveo. We discussed how marketing teams, creators, and business owners can use Bruce to save time, stay consistent, and amplify their reach on social media. Sarah broke down the strategies big brands use and showed exactly how Bruce makes them accessible to everyone.

Why Long-Form Content Is Your Secret Weapon

Sarah emphasized that whether you’re a personal brand, a startup, or a small business, long-form content like blogs, podcasts, and YouTube videos are the foundation of effective social media. The “big dogs” invest heavily in these cornerstone pieces, then repurpose them into multiple posts to sustain their presence. The challenge? Doing this manually is time-consuming, repetitive, and exhausting, especially for small teams.

How Bruce Speeds Up the Process

Bruce acts as a “social media manager in a box,” turning one polished piece of content into a suite of platform-ready posts in minutes. You can upload a video or paste a blog link, select from a library of professionally designed templates, and instantly see your content populated in different styles. Captions in your brand voice are generated right inside Bruce, and scheduling is built-in—no switching between Canva, ChatGPT, and a separate scheduler.

AI as a Competitive Edge

Sarah stressed that embracing AI is no longer optional. Whether you’re a solo marketer or part of a team, AI tools like Bruce free you from tedious tasks so you can focus on creativity. She pointed out that agencies and freelancers not using AI will lose clients to those who do. Beyond saving time, AI keeps you competitive and prevents burnout by letting you work smarter, not harder.

Pro Tips for Starting Strong

In your first 30 days, Sarah recommends locking down your messaging and defining 3–5 key content pillars (core topics your audience can expect from you). These guide what you create and keep your content consistent. She suggests using ChatGPT to brainstorm and refine these pillars if you’re not sure where to start.

From Demo to Done in Minutes

To prove how quick the process is, Sarah demonstrated creating two Instagram posts from a single blog in under two minutes. She customized colors, edited copy, and scheduled them, all without leaving Bruce. For her, it’s the ability to see everything at a glance, tweak easily, and avoid the “blank canvas” problem that makes Bruce a go-to tool.

Want to see the full workflow and Sarah’s real-time demo? Watch the full webinar and see how Bruce can help you turn one great piece of content into weeks of consistent, high-quality posts.