How Real Estate Agents Can Win on Social Media with Bruce
Aug 12, 2025
In a recent conversation with Bill Quell, founder of ClickAway Marketing, we explored how real estate professionals can transform their marketing using Bruce’s powerful tools. From AI-generated quotes to video clipping, Bruce streamlines content creation so agents can focus on selling homes, not crafting posts.
Mixing It Up with Quote Posts
Bill kicked off by showing how realtors can use Bruce’s AI Quotes to add variety to their feeds. Instead of only posting listings, agents can sprinkle in lifestyle-focused quotes about home, family, and last but no least, pets to keep audiences engaged. The process is instant:
Enter a theme
Pick a background
Schedule your post
And thats it…No writer’s block, no repetitive “For Sale” posts.
Turn Blogs into Traffic Drivers
Next, Bill demonstrated Bruce’s blog campaign feature. By dropping in a blog link like a home buying tips article—agents can instantly generate multiple social media graphics and captions. Dynamic templates even analyze the blog, extract key points, and turn them into fresh, engaging posts. It’s a quick way to extend the life of existing content and attract search traffic.
Promote Listings in a Snap
Bruce’s listing campaigns make property promotion effortless. Just paste in a listing URL, and Bruce pulls in details like price, bedrooms, and square footage, then creates ready-to-post graphics. Future updates will include brand kits, so your logo and agent info appear automatically. Bill called it “perfect for somebody like me, intuitive and fast.”
Clip Long Videos into Shareable Moments
For agents who film home tours or client testimonials, Bruce’s video campaigns are a game changer. Upload a long video and Bruce automatically creates multiple short, vertical clips, ideal for Instagram Reels, YouTube Shorts, and Facebook. You can even remove long pauses and filler words for a polished finish. As he noted, “Rather than me picking out clips, Bruce does it all. Now I have content for a week.”
Why It Matters for Real Estate Pros
From building an engaged audience to maximizing the impact of your listings, Bruce gives real estate agents the tools to compete in today’s fast-paced social media landscape. Whether you’re new to content creation or looking to save hours each week, Bruce’s perfect blend of AI assistance and human-crafted templates keeps your marketing fresh, personal, and effective.
Want to see Bruce in action? Watch the full webinar and see how these tools can work for your business.